The Star Wars has sales of 2 million copies which promote EA's stock price soars nearly 6% Kathy_Wong / 2012-02-06
EA said on Wednesday, much-anticipated Star Wars had a strong start, which broke the game rumours of giving up the game. Pushed by this news, the stock rose nearly 6% on Wednesday.
EA has costs huge fund and energy on Star Wars: the old republic which hit a historical record. Because it will have a great influence on EA business in the next few years, Wall Street are keeping close watch on the game's success. If failing, EA's profits will suffer in the next few quarters
EA announced that Star Wars: the old republic has more than 2 million copies sold, active subscribers reaches 1.7 million. EA Labels President, Frank Gibeau in Wednesday's analysts conference call said that most subscribers are players. Because people who spends $60 buying the game can get 30 days free demo, this suggests that many players choose to pay for this service choose, and it helps to attract huge loyal customer base.
EA executives respond to reports that a large number of users have fled the game.When the Star Wars: the old republic was released on last December 20, many players needed to wait for a long time to access server, but then the waiting time suddenly shorten, and this made some analysts worry that players might give up the game, then they cut EA's target share price.
EA's CFO Eric Brown in the interview says, since the game's release, the company's technology has been promoted, and we can offer more customer service, without having to wait. Each server can support doubled the number of players. In other words, benefiting from the excellent technology, the network congestion has been solved. Star Wars's release has got the incredible success. He also added that the game development was faster than World of Warcraft from blizzard who was EA's competitor. EA's share price on Wednesday in nasdaq market conventional trading reached $18.44 a barrel, dropped $0.14 compared with yesterday. But in later trading, the stock rose 5.97%, up to $19.54. What I care about is swtor credits. Tags: buy,swtor credits,SWTOR news,
